Berner on Cookies Becoming a $1 Billion Brand, Gary Payton Strain Biggest in North America (Part 2)
March 11, 2026
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5:01Now PlayingBerner on Cookies Becoming a $1 Billion Brand, Gary Payton Strain Biggest in North America (Part 2)
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Berner, founder of the iconic cannabis brand Cookies, recently shared insights into the company’s meteoric rise, highlighting how the brand reached $1.5 billion in total sales by 2025. Legalization, starting with California’s Prop 64 in 2016, set the stage for Cookies’ explosive growth across the U.S. and internationally, with stores now open in countries like Thailand, the Netherlands, and the UK. A key milestone was the launch of the Gary Payton strain, which became the top-selling cannabis product in North America despite the retired NBA star not being a marijuana user himself. Berner credits its success to quality, authenticity, and innovative marketing—Cookies was the first cannabis brand to feature a sports figure on its packaging, akin to a Wheaties box. Originally rooted in the Bay Area, Cookies has grown into a trusted global name synonymous with premium cannabis and cultural influence.
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