Tony Yayo: 50 Cent Was in a Bad Mood When He Ended My G-Unit Sneaker Deal (Part 9)

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Tony Yayo sits down with Vlad to revisit the story behind the G-Unit sneaker deal, the Reebok relaunch, and how a viral comment helped fuel demand for the returning kicks. Yayo explains how he spoke publicly about the G-Unit sneakers before the official marketing rollout, prompting calls from Reebok and 50 Cent as preorders quickly sold out. He also reflects on the original endorsement era, when promoting sneakers meant radio appearances, public appearances, and being seen in the shoes—long before Instagram changed brand marketing.

The G-Unit rapper says 50 Cent was having a bad day when he cut off his sneaker arrangement, adding that the move was business and centered on keeping the Reebok campaign focused. Yayo also mentions Allen Iverson sneakers, Jay Conner, and how major checks shaped hip-hop sneaker culture.