You’re The Product In The Attention Economy

You're The Product In The Attention Economy

Some influencers don’t just share content. They’re optimizing for your attention.

And over time, that creates a dynamic where it feels like connection… but it’s built around keeping you engaged, not necessarily supporting you.

That’s where it gets tricky. On one side, it can feel personal. On the other, you’re part of a system designed to hold your focus.

Even creators with good intent get pulled into this. The pressure shifts toward “how long can I keep people watching” instead of “what actually helps them.”

So the content you consume starts being shaped by retention. It’s not good for your well-being. And your brain adapts to that.

Being selective about who you watch matters more than most people realize. Because influence is happening, whether you notice it or not.

Choose inputs that support your brain, not just capture it. Get clear on what your brain has been trained on and start recalibrating it with me here:

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