February 9, 2012
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4:15Now PlayingRural retailers face many challenges, particularly with a declining rural population. Claus Böbel runs a butcher shop in the tiny village of Rittersbach in Franconia. He's found a new way to buck the trend - his customers can design their own sausages on line, and Böbel makes them to order. Meanwhile he's acquired new customers from all over the world.
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