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New Avenues for Advertisers - From PR to production | Made in Germany
Posted
April 3, 2013
Views
342
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4
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April 3, 2013
342
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1.17%
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4:13Now PlayingAn increasing proportion of advertising budgets is being assigned to social media presentations and other online activities. This development translates into less money for traditional forms of advertising - and therefore less work for agencies.
Some PR companies are now turning to product development themselves. The Hamburg-based Kolle Rebbe agency, for example, makes its own brand of soap. Made in Germany looks at advertisers who are finding alternative sources of income.
A Report by Tabea Mergenthaler.
Made in Germany home page
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