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A Big Brand in Trouble - Are Loewe's days numbered? | Made in Germany

Posted

July 24, 2013

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German TV maker Loewe is in a major crisis, with turnover plummeting and the company recently laying off a fifth of the workforce. The company has thrown in the towel, however. Loewe now wants a hipper image - and is planning a new range of entry-level products to attract a younger target group. A last-gasp attempt to save the company?

Report by Carina Körner.

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Are Loewe's days numbered?German TVCarina Krner Made

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A Big Brand in Trouble - Are Loewe's days numbered? | Made in Germany · Dw News · Sentinel