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Market researchers observe where we look | Made in Germany
Posted
September 4, 2013
Views
112,928
Likes
403
Comments
18
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0.37%
September 4, 2013
112,928
403
18
0.37%
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4:04Now PlayingAnyone who wants to sell something wants to know what appeals to customers. Technology now makes it possible. Eye tracking systems show what catches customers' eyes and how long their gaze remains. US market researchers are using the facilities of the Brandenburg company SensoMotoric Instruments for studies in supermarkets.
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