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Why German carmakers are struggling in China | DW Business Special
Posted
June 16, 2023
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130,712
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June 16, 2023
130,712
1,346
1,029
1.82%
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15:26Now PlayingOnce riding high in the Chinese automotive landscape, German powerhouses such as Volkswagen and BMW are now being outpaced by burgeoning Chinese companies. Yet last year marked a surge in German automotive investments within China, a strategic move to fortify their presence in what is undeniably the world's biggest car market. Homegrown Chinese enterprises like BYD are advancing rapidly, particularly within the electric vehicle segment, a market deemed by the Chinese government as the cornerstone of its automotive future. DW speaks to Gregor Sebastian, Analyst at the Mercator Institute for China Studies, to ask whether German companies are throwing good money after bad and whether their billions of euros in new investments have put them on a road to nowhere.
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