India's political parties bet on influencers to swing votes in 2024 general election | DW News
January 2, 2024
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12:22Now PlayingIndia's political parties bet on influencers to swing votes in 2024 general election | DW News
YouTube Description
as posted by the channelAhead of this spring's general election, political parties are courting local social media influencers to target India’s vast online population of 622 million. As smartphone use spreads to rural areas, experts predict that YouTube and Co will decide the vote.
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