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Skincare for kids? How beauty brands pivot to teens and preteens | DW News
Posted
November 17, 2025
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November 17, 2025
19,121
119
14
0.70%
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2:32Now Playing“Generation Alpha” — teens and pre-teens — are now a big consumer segment for beauty and skincare products. Children from the age of six are flocking to stores to buy face masks, serums, and sunscreen. Young buyers made up 4.7 billion worth of sales last year alone in the US, and this number is likely to soar.
#BeautyIndustry #Genalpha #consumers #dwbusiness
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