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Pickleball, Street Lacrosse & Soccer: The New Age of Sports
Posted
November 26, 2023
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November 26, 2023
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10:44Now PlayingIn this episode of EYL, hosts Rashad Bilal and Troy Millings sit down with guest Rich Kleiman, co-founder of the sports media company Boardroom. The conversation revolves around Kleiman's involvement in the lacrosse and pickleball leagues, and his thoughts on the future of sports.
The episode begins with the hosts mentioning their attendance at a street lacrosse event organized by the Premier Lacrosse League. They inquire about Kleiman's involvement in lacrosse and how he got connected with the league. Kleiman explains that although he doesn't have a personal connection to the sport, he was drawn to the passionate community and elite athletes involved. He saw an opportunity to invest and support the league while also leveraging his own platform, Boardroom, to create unique moments and opportunities.
The hosts then shift the discussion to pickleball, another alternative sport that Kleiman has invested in. They ask about the decision to venture into pickleball and the vision for its future. Kleiman explains that his interest in pickleball stemmed from playing the sport himself and witnessing its growing popularity. He saw it as a chance to shape and mold a sport that was still in its infancy stage, while also utilizing the content and community around pickleball to enhance Boardroom's brand.
The hosts also inquire about Kleiman's thoughts on the future of sports in general. They mention the rise of soccer in America, the decline in youth participation in football, and the potential growth of other sports like volleyball. Kleiman expresses his optimistic view, emphasizing that the shift in media landscape and the emphasis on creating real-life experiences and fan engagement have opened up opportunities for alternative sports to thrive. He believes that as long as a sport has the best athletes in the world and a strong community, there is potential to create a successful business around it.
In the YouTube description for this video, you can use the following hashtags to capture the key topics discussed: #EYL #EYLMedium #RichKleiman #lacrosse #pickleball #sportsinvestment #futureofsports #alternativesports #youthparticipation #fanengagement #realifeexperience #community #businessopportunities #medialandscape #bestintheworld.
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