Earn Your Leisure
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Food Stamps to Profit: The Rise of Brenna Murphy's Enterprise
Posted
June 12, 2024
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June 12, 2024
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0:37
0:31Now PlayingIn this clip of EYL (Earn Your Leisure), host Rashad Bilal sits down with business owner Brenna Murphy to discuss her inspiring entrepreneurial journey. Brenna reveals how she launched her business with a mere $600 and the creative use of her EBT card to purchase edible ingredients when she was just starting out.
As Rashad and Brenna dive deeper, she shares the pivotal moment that catapulted her business to success: the Covid-19 pandemic. While many companies struggled to stay afloat, Brenna seized the opportunity presented by the economic shift. With the influx of unemployment benefits, she observed a rise in disposable income among consumers, which translated into higher sales for her products. Brenna's success story highlights the resilience and adaptability that are essential traits for any entrepreneur.
Marketing guru Brenna also touches upon her organic growth strategy, noting that she relied heavily on social media to market her products. By posting engaging content and encouraging her followers to share it, Brenna was able to expand her reach significantly. She only began running paid advertisements recently, relying primarily on the power of organic social media marketing to build her brand.
Join us for an insightful conversation that covers the challenges and triumphs of starting a business from scratch, the impact of Covid-19 on entrepreneurship, and the importance of leveraging social media to scale your business. If you're an aspiring entrepreneur or simply love a good success story, this episode is for you.
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#BrennaMurphy #Entrepreneurship #BusinessGrowth #SocialMediaMarketing #Covid19 #SmallBusiness #OrganicGrowth #SuccessStory #EYL #EarnYourLeisure #RashadBilal #MindsetMatters
(Note: The actual content is based on the transcript provided and may lack some details for complete accuracy. To catch all the insights and stories, make sure to watch the full video!)
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