East Idaho News
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Smear, smash and destroy to your heart's content at this Idaho Falls business
Posted
March 3, 2022
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1:36Now Playing#EastIdahoNews #BizBuzz #Smashit
IDAHO FALLS - Jim Dortch and his family have longed for a place where they could have fun together without it splitting the family in multiple directions.
Additionally, his son, Dustin, has always dreamed of owning his own business. When they heard that the owners of Smash In Therapy were selling their business, it seemed like a venture that was right up their alley.
Jim and his two sons are now partners at the newly renamed Idaho Falls Family Fun Center at 755 South Capital Avenue. They opened about a week ago in the space that housed the old cheese factory many years ago.
"For a soft opening with no signs up -- it's done very well," Jim tells EastIdahoNews.com.
Smash In Therapy offered customers a place to come and let out their aggression. It included five different rooms where people can destroy an old car, washer, computer, refrigerator or any other old piece of junk with a sledgehammer or baseball bat.
It sounds a little odd to some, but many of those who try it find it quite fun and satisfying.
Jim and his sons have kept the original idea in place but have added some touches of their own to include more variety for customers.
"The smash rooms can be themed. If you have a bad day at the office, you can call us up and we'll set up a room exactly like an office with a computer, monitor, picture frames on the wall, coffee cup and the hidden bottle in the drawer -- whatever you want to do -- and then you come and destroy it," says Jim.
If you have a bad breakup, Jim and his team can also plaster mannequins and other items in the room with photos of your ex and you can smash them to your heart's content.
They've added a separate room for little kids where they've placed old toys for them to break and a section where you can shoot rocks at a wall of glass bottles with a slingshot.
"If you break a bottle, you're guaranteed to win something, either 5% off, 10% off or enter into the raffle for a $100 gift certificate. Hopefully, later on, we can offer other prizes for other businesses here in town," Jim's son, Jimmy, says.
They let us try out the slingshot and smash rooms, which you can watch in the video player above.
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