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Nostalgic treat shop undergoing expansion after posting eyebrow-raising sign

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July 7, 2022

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#EastIdahoNews #BizBuzz #politics

SHELLEY – A nostalgic treat shop in Shelley that raised eyebrows last year for posting political signs out front is in the middle of a massive expansion project.

#Treats offers a variety of nostalgic sweets from the 1900s, including Abba-Zabas, Coconut Slices, Whistle Pops (which are similar to Toot Sweets from the movie “Chitty Chitty Bang Bang”), Black Cows, Bottlecaps and Nickel Nips wax bottles. One of the most popular items is bubble gum cigarettes.

In January, the shop moved a few blocks from its old location at 202 South State Street to 326 North State Street.

Though the business originally opened in 2019, owner Stephanie Christensen tells EastIdahoNews.com it was the buzz from the political signs that really got people’s attention and led to a massive uptick in customers.

“I haven’t had anybody come in and say, ‘We found you because of your sign, and I’m not going to shop here.’ People come in here to shop,” Christensen says. “Our sales increased quite a bit.”

The move is a direct result of that increase, Christensen says, and there are several new developments in the works.

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Guests & Subjects Covered

EastIdahoNews BizBuzzToot SweetsNickel NipsIn JanuarySouth State StreetNorth State Street ThoughStephanie ChristensenGet East Idaho News

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Nostalgic treat shop undergoing expansion after posting eyebrow-raising sign · East Idaho News · Sentinel