September 21, 2023
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1:27Now Playing#eastidahonews #bizbuzz #herosnacks
SHELLEY – You’ve likely seen jerky and other Hero Snacks meat products in Walmart, Good2Go, Broulim’s and other businesses. But what you may not know is that the business that makes these items is right here in eastern Idaho.
Hero Snacks, formerly known as Golden Valley Natural, operates a 200,000-square-foot plant at 815 East 1400 North in Shelley.
The business provides beef, turkey, pork and bison meat snacks for distributors across the country.
“Right now, you can find our products in Walmart. There’s 330 stores across the country (where you can find our products). The Hero Brand is growing. We’re excited about it and (there are) great things to come in the future,” co-owner and president Ben Ball tells EastIdahoNews.com.
The business processes between 20 and 30,000 pounds of protein daily. The production takes about 24 hours to complete.
All the meat arrives fresh and is tenderized, sliced, marinated and screened, where it’s prepared for cooking in the smokehouse. After about three hours, it’s cooled and cut to fit into packages before it’s shipped out to customers. Ball wouldn’t allow us to get a detailed look at every aspect of the process due to confidentiality agreements with distributors. But you can see some of it in the video above.
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