East Idaho News
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New clothing, boutique and sporting goods shop opening soon and here's a look inside
Posted
March 26, 2024
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2:38Now Playing#eastidahonews #bizbuzz #north40
IDAHO FALLS – Hanging out in the North 40 (a remote area) is where Chy Jorgenson and Nicky Peterson prefer to spend their time.
The Idaho Falls sisters grew up doing outdoor activities throughout eastern Idaho and now own a business with their brother, JD, that reflects those interests.
North 40 Adventures offers a variety of women’s clothing, home decor and boutique items, as well as electric bikes, athletic apparel and other outdoor recreational equipment. The duo recently launched the business online and will open sometime this summer inside an old loading dock at 575 South Utah Avenue. See what it’s like in the video above.
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