East Idaho News
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'I have a lot of hope for the future': Spokeswoman for local drive-in says there's renewed interest
Posted
July 28, 2024
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17:06Now Playing#eastidahonews #driveincinema #communitysupport
Richard Hollingshead introduced the drive-in concept nationwide when he opened a theater in New Jersey in 1933. It quickly took off, and led to a rise in similar theaters across the country over the next 20 years. By the 1960s, there were more than 4,000 nationwide.
In 1947, Hugo Jorgensen and J.H. Moran opened the first drive-in theater in Idaho. Though it’s changed hands multiple times and sat vacant for 11 years before the current owners bought it in 2019, Motor Vu Drive-in at 2095 Yellowstone Highway in Idaho Falls is still in operation today.
Motor Vu spokeswoman Jennifer Spalding says it was America’s car culture and the social aspect of cruising with friends that popularized the drive-in concept.
“Cars became so important to Americans. I think it was just an extension of that love and what that equals with freedom,” Spalding says. “We’re also talking about an era with drive-in restaurants, jukeboxes and big blockbuster movies. All of those things combined to make drive-in theaters really fun.”
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