East Idaho News
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Local chocolate maker launches new brand and array of treats for customers
Posted
July 17, 2025
Views
2,256
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July 17, 2025
2,256
153
21
7.71%
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3:35Now Playing#eastidahonews #bizbuzz #thorschocolate
IDAHO FALLS – A bean-to-bar chocolate-making venture that Christian Becker started doing as a hobby out of his home in 2023 is now a luxury brand that employs 15 people.
Thor’s Chocolate, a small shop off 65th South in Bonneville County that gets its name from the Nordic God of thunder, strength and protection, recently rebranded into a deluxe German chocolate company. What initially started as a manufacturer of several flavors of chocolate bars now offers an expanded product line that includes chocolate-covered pretzels, marshmallows, almonds, cinnamon treats, hot chocolate and more.
All items are sold online and at local farmer’s markets.
Each item is packaged in collectible wrapping with the image of Thor or Freya, the goddess of love, beauty, fertility, war and magic.
“We’ve stepped it up this year to … make it a luxury, high-end brand. We’ve spent a lot of time on the design and making it look really nice,” Becker tells EastIdahoNews.com.
Regarding the logo, Becker calls it a bold choice that honors his European roots. Becker grew up in Germany, where Thor is a prominent figure. He picked a name he felt would be memorable to customers.
“If I read you 20 different chocolate names and you heard Thor in the lineup … you’d probably remember Thor,” Becker says. “It stands out.”
Take a look in the video above.
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