Idaho brothers turn soil science into a $10-per-acre farm solution
June 23, 2026
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4:57Now PlayingIdaho brothers turn soil science into a $10-per-acre farm solution
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as posted by the channel#eastidahonews #soilhealth #livingwater #idahoagriculture
IDAHO FALLS – For more than three decades, Gary and Betty Jean Mason have provided farmers with a custom-mixed product that’s designed to enhance crop quality and soil health. They make it through their Menan-based company and haul it to the customer’s home.
Today, their sons, Brandon and Brody Mason — owners of Living Water Agriculture — provide a similar product. The only difference is that they provide ingredients that farmers can mix themselves and apply through pivot irrigation.
“We only get one shot with the parent company. We make it, haul it out and apply it once. We don’t have the flexibility to go out and apply it (multiple) times in a growing season,” Brody says. “With our product, you can dispense it all season long (on your own every time you irrigate).”
Living Water Agriculture began operation in 2022 at 1460 Commerce Way in Idaho Falls. Brandon developed the recipe himself, but he tells EastIdahoNews.com that he works with the University of Idaho to prove that it works efficiently.
As farmers deal with water shortages and rising commodity prices, Brandon says they need a long-term solution that is more affordable and sustainable. Brody says the Living Water system gives the soil exactly what it needs to “produce a better plant with a lot less effort.”
“In the United States, we have the biggest corn with the least amount of nutrition. We have the biggest apples and potatoes with the least amount of nutrition,” Brody says. “When you use the Living Water system, not only is it affordable, but it allows crops to access more nutrition in the soil, and retain more water (so you) irrigate less. We’re taking all the weight off of the farmers’ shoulders because the soil does all the heavy lifting.”
The ingredients are in a container about the size of a cake mix. It costs $10 per acre and lasts about 30 days. The duo explains how it works in the video above.
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