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Rexburg's Treat Sweet Co. puts the flavor in fair-inspired food | East Idaho Eats

Posted

July 18, 2026

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Treat Sweet Co. is a newly established restaurant at the Wolfe It Down Rexburg Food Court that combines the aroma of fried fair food with the popping colors of Japanese treats.

Sure to be the next place to satisfy a sugar tooth or take a date, the restaurant, run by manager Sarah Vitali, was founded with the clear goal of making it a place for families and college students alike.

"My husband is the owner of the Kingdom of Pho, and we wanted ... people not just to enjoy a dessert but have a fun memory associated with it as well," Vitali said.

Currently, the only dessert-focused shop in the food court, Treat Sweet Co., offers a unique variety sure to tantalize anyone's taste buds.

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Treat Sweet CoSarah Vitali

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