Echelon Front
@echelonfront·138K subscribers·1.1K videos
The First Time I Told Jocko No
Posted
October 22, 2025
Views
5,584
Likes
198
Comments
5
Engagement
3.64%
October 22, 2025
5,584
198
5
3.64%
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0:53Now PlayingOrder Need To Lead Today
Why do we keep writing these stories? Because leadership never ends.
From Extreme Ownership to The Dichotomy of Leadership — and now The Code. The Evaluation. The Protocol. — each book isn’t just a follow-up; it’s another chapter in a lifelong pursuit of leadership mastery.
In this behind-the-scenes reflection, Jocko Willink, Leif Babin, and Dave Berke talk about how the next book was born — out of combat lessons, business evolution, and personal failures turned into leadership principles.
This isn’t just about writing books. It’s about living them.
Falling down. Getting back up. Leading better — at home, at work, in life.
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