The First Time I Told Jocko No
October 22, 2025
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0:53Now PlayingThe First Time I Told Jocko No
YouTube Description
as posted by the channelOrder Need To Lead Today
Why do we keep writing these stories? Because leadership never ends.
From Extreme Ownership to The Dichotomy of Leadership — and now The Code. The Evaluation. The Protocol. — each book isn’t just a follow-up; it’s another chapter in a lifelong pursuit of leadership mastery.
In this behind-the-scenes reflection, Jocko Willink, Leif Babin, and Dave Berke talk about how the next book was born — out of combat lessons, business evolution, and personal failures turned into leadership principles.
This isn’t just about writing books. It’s about living them.
Falling down. Getting back up. Leading better — at home, at work, in life.
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