Before You Launch, Do This First #startup #planning

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Full Episode:

Turn that big idea into a real mission—without blowing up your life in the process. In this episode of the Lead.WIN. Podcast, we break down how to start a new venture the smart way: whether you want to launch a business, make a career change, enlist in the military, or pursue a big personal goal.

Leif Babin and Sean Glass unpack how risk mitigation actually enables you to be default aggressive—by taking iterative steps, gathering intel, and avoiding the “all in, second mortgage, quit your job tomorrow” trap. They share the early days of Echelon Front, what it really took to build it, and why your mission must be bigger than “I hate my boss.”

You’ll learn how to:

Clarify your mission, purpose, and long-term goals

Take the smallest step in the right direction (and then reassess)

Use Extreme Ownership to handle setbacks and failure

Keep things simple in your startup or new path

Run a pros and cons list and gather real-world intel before you jump

If you’re thinking about starting a business, changing careers, or rebooting your life path, this episode will help you lead and win on that journey.

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🎓 Go deeper with Extreme Ownership Academy: online courses, live sessions, and practical training to apply these principles in your business and life.