Virtual Dining Concepts CEO Stephanie Sollers on the Creator Economy
December 20, 2022
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36:26Now PlayingVirtual Dining Concepts CEO Stephanie Sollers on the Creator Economy
YouTube Description
as posted by the channelVirtual Dining Concepts CEO Stephanie Sollers (@cregansollers) uses inspiration drawn from athletics to create unique opportunities for brands to collaborate with the innovative restaurant technology company.
Watch now to learn about marketing and branding in the creator economy, the importance of storytelling, and working with Mr. Beast, Faze Clan, and more.
WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.
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CHAPTERS:
[2:24] - Stephanie Sollers 2 Minute Drill
[5:12] - Working on Mr. Beast Burger
[11:54] - Partnering with Creators
[18:25] - Compound Brand Reach
[26:55] - Improving Industry Conferences
Stephanie Sollers is a Restaurant Influencer –
Stephanie Sollers (@cregansollers), CEO of Virtual Dining Concepts, uses boxing for self-care and inspiration.
“I think it's an incredibly challenging sport. It's scary and you're always improving. It's always getting harder,” says Stephanie Sollers to Restaurant Influencers podcast host Shawn P. Walchef of
The inspiration drawn from sports and athletes has pushed Stephanie Sollers to create unique opportunities for brands to collaborate with Virtual Dining Concepts (VDC) as they build their visibility through incredible stories. That’s despite the shortening attention span of the modern consumer.
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“It's incredibly hard to build any brand. There's so many channels, there's so many new brands out there, and it's competitive. It's getting more expensive to gain any visibility with a new audience if you don't already have brand recognition,” says the VDC CEO.
“If you are going to build a brand online, why not partner with somebody who has built their entire world by communicating with an audience online?”
The Virtual Dining Concepts company boasts amazing numbers and a portfolio of hugely popular partners, such as Mariah Carey (Mariah’s Cookies), Mario Lopez (Mario’s Tortas Lopez), FaZe Clan (FaZe Subs), and top YouTuber and Philanthropist Jimmy Donaldson and his Mr. Beast Burgers.
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The creator economy is sometimes a way for individuals to leverage their popularity for deals. Soon though, if properly executed, these individuals transition from representing brands to becoming brands themselves.
That’s where Virtual Dining Concepts can step in to capitalize on this new terrain. That is done through telling brand stories that are tangible, memorable, and shareable.
“From the packaging experience to the QR codes where you can engage in unique content to our social communication with our audience,” Sollers says of VDC’s partnerships. “It is not just the burger, but it is about the brand and it's about being part of a brand story.”
EPISODE LINKS:
Virtual Dining Concepts Website
Virtual Dining Concepts LinkedIn
Delivering the Digital Restaurant Book
ABOUT STEPHANIE SOLLERS (@cregansollers)
Stephanie Sollers is the CEO for Virtual Dining Concepts, which provides turnkey solutions to current restaurant infrastructures. Everything from QR Codes to unique packaging is covered by the company as they help enhance brand stories for the likes of Mr. Beast, FaZe Clan, Mariah Carey, and Mario Lopez. Drawing inspiration from athletics, Sollers and her husband have also opened Lobos Boxing Gym to capitalize on a shared passion for the sport. Forever the innovator, Sollers specializes in strategic collaborators across her portfolio of partnerships.
ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders like Emeril Lagasse, Sam The Cooking Guy, and Marguerite Zabar Mariscal about their secrets to running a business, modern branding, and how to show up where customers are spending time online.
• Published by Entrepreneur Media
• Produced by Cali BBQ Media
***
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
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