Ryan Peters of Peters Pasta on Making Content Creation into a Business

Chef turned Content Creator Ryan Peters (@ryanpeterspgh) founded Peters Pasta and quickly built an online following of millions. That allowed him to turn content creation into a business. Now with more than 3 million followers on TikTok and growing, the social media star is taking his brand to the next level.

Watch now to learn about going viral on TikTok, transitioning to a full-time content creation career, and picking the right brand partners for collaboration.

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:

[02:05] - Ryan Peters 2-Minute Drill

[08:45] - Social Media Strategy

[16:21] - Finding Brand Deals

[25:20] - Working With Sports Teams

[28:57] - Using Clubhouse for Networking

Ryan Peters is a Restaurant Influencer-

It’s not easy to go viral on social media. It’s definitely hard to do so within your first few posts. But for Chef Ryan Peters (@ryanpeterspgh), the founder of Peters Pasta, which provides pasta service and social media consulting, that was indeed the case.

Now, with upwards of 3 million TikTok followers in tow, Ryan Peters has transitioned from chef into full time content creator.

“By the end of October (2020), I went from 300,000 followers to a million.” Ryan Peters tells Restaurant Influencers podcast host Shawn P. Walchef of “My son was born in November of 2020. I decided to take a month off from the restaurant I was the chef at… I was still able to make content at home.”

It was at that moment that the star of @PetersPasta came to an important realization. “I can be at home with my family, (and) still make a living.”

That realization caused Ryan Peters to quit his day job and focus on building Peters Pasta. With no real blueprint, Peters relied on classic work ethic and making cold calls to drum up interest. That meant doing guerilla research, including scouring LinkedIn profiles to find companies to partner with.

Despite his admirable outreach efforts, the return on that time investment was minimal.

As he continued to build the brand online, Ryan Peters consistently released content. Though success — in terms of views and impressions on TikTok — came early and often, he did not succumb to the fleeting thrill of chasing viral moments.

Pace and strategic partnerships have been crucial to his brand’s rapid ascension. He has carved out a unique space within the creator economy that has allowed him to work with partners that include teams from every major sports league in the United States.

At this rate Peters Pasta is on track to be a household name. Ryan Peters is setting the digital pace for Restaurant Influencers to follow.

EPISODE LINKS:

PetersPasta TikTok

Ryan Peters Instagram

Peters Pasta Website

ABOUT RYAN PETERS (@ryanpeterspgh)

Ryan Peters is a chef turned content creator that now operates the successful Peters Pasta brand. Founded in 2020, Peters Pasta has quickly amassed more than 3 million followers on TikTok using unique and engaging content with a tried-and-true sustainable content strategy. Peters made the transition to full-time content creator shortly after his son was born and hasn’t looked back since. Now, having partnered with teams from every major sports league in the US, Peters Pasta will only see more recognition in the future.

Ryan Peters Linkedin

ABOUT RESTAURANT INFLUENCERS:

Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders like Emeril Lagasse, Sam The Cooking Guy, and Marguerite Zabar Mariscal, and Rob Dyrdek about their secrets to running a business, modern branding, and how to show up where customers are spending time online.

• Published by Entrepreneur Media

• Produced by Cali BBQ Media

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