CookUnity CEO Mateo Marietti on Connecting Chef to Consumer

CookUnity CEO Mateo Marietti is on a mission to reconnect farmer to chef to eater. CookUnity is an innovative “chef collective” that sells personalized meal subscription plans with an emphasis on healthy eating, quality ingredients, and sustainability. It connects top chefs from top restaurants directly with thousands of diners all over the United States.

Watch now to learn about founding the meal subscription service, improving the food system, and living up to being dubbed the “Spotify of Food Delivery.”

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:

[01:54] - Mateo Marietti 2-Minute Drill

[05:28] - Content, Commerce, and Communication

[11:22] - The CookUnity Story

[25:27] - Restaurant People Care

[34:41] - Being a Subscription Service

Mateo Marietti is a Restaurant Influencer —

CookUnity CEO Mateo Marietti is on a mission to reconnect farmer to chef to eater. He co-founded the CookUnity meal subscription service with a belief in the power of great food. And great food comes from great chefs.

But far too often it’s hard for cooks — even the best — to expand outside the walls of their restaurants.

That’s where CookUnity comes in to help.

“We want thousands of people per day to enjoy your recipes, not just hundreds,” said Mateo Marietti to Restaurant Influencers host Shawn Walchef of

CookUnity is an innovative “chef collective” that sells personalized meal subscription plans with an emphasis on quality, health, and sustainability. It connects top chefs from top restaurants directly with thousands of diners all over the United States.

The New York-based company provides kitchen space, ingredients, and other vital services for their large line-up of chefs.

Being a chef with CookUnity means being able to tap into a pre-existing customer base, scalability potential, and far less headaches than it takes to operate a restaurant location.

“We have two chefs doing more than $2 million a year in income, while more than 20 percent of our chefs are making more than a million,” the company co-founder said.

CookUnity meals have included such specialities like Miso Roasted Brisket by Maiko Kyogoku, Parmigiana Chicken by Pat LaFrieda, and Asiago-stuffed Gnocchi by Restaurant Influencers Guest Fabio Viviani.

Even though CookUnity is operating in an emerging space in the food industry, Mateo knows in a few years people will get used to the idea of ordering their meals online directly from amazing chefs.

After all, there was a time when it was still new to rent a stranger's house through a website, or get a ride from a stranger with a cell phone app. Then came Airbnb and Uber to shake things up. It’s the same with CookUnity and meal delivery.

“I will argue that customers are always looking for new things and not necessarily satisfied,” said Mateo Marietti. “Even the biggest brands, companies become a tiny fraction (of the market). And to me, that is a sign that consumers always want to try new things.”

EPISODE LINKS:

CookUnity Website

Mateo Marietti Instagram

Chef Fabio Viviani on Restaurant Influencers

ABOUT MATEO MARIETTI (@mateomarietti)

Mateo Marietti is the co-founder and CEO of CookUnity, a meal subscription service that connects top chefs with eaters all over the country. Born on a farm in Argentina, Mateo is on a mission to make great real food available for all, and to help create a more fair and sustainable food system. In 13 years he built more than 10 food brands that have delivered more than 25 million meals combined.

Mateo Marietti Linkedin

ABOUT RESTAURANT INFLUENCERS:

Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders like Emeril Lagasse, Sam The Cooking Guy, Marguerite Zabar Mariscal, and Rob Dyrdek about their secrets to running a business, modern branding, and how to show up where customers are spending time online.

• Published by Entrepreneur Media

• Produced by Cali BBQ Media

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