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3 Keys to Creating a Great Customer Experience at Your Franchise
Posted
February 22, 2023
Views
403
Likes
15
Comments
1
Engagement
3.97%
February 22, 2023
403
15
1
3.97%
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3:38Now PlayingScott Greenberg, the author of The Wealthy Franchisee, says that if he could only give one piece of advice to franchise owners on growing their business, he would say to focus on the customer experience. In the above video, he breaks down why, in the end, your business lives and dies through customer happiness and loyalty.
1. Marketing is just a starting point
"A lot of people think marketing is what's most important. Well, marketing is important because it brings people to the business, but customer service is what brings people back to the business. It's what gets them talking. When we can provide an extraordinary customer experience, they'll remember us, talk about us and come back for more. They're gonna do our marketing for us."
Related: The 3 Strategies We Used to Open 24 New Real Estate Franchises in Just One Year
2. Understanding the customer connections
"Understand the difference between what the customer gets and how the customer feels. So let's look at three ways to do this. The first is to drop the script and lose the robotics. So many businesses have the same kind of greetings, the same kinds of farewells. They have a certain script that they stick to, and they sound like robots. You've heard it a million times. Next in line, may I help you? Thank you. Come again. Have a nice day. Our job is not to wish customers a nice day. Our job is to give them one. And we do that by relating to them human to human and being present right there at the moment."
Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.
3. Exceed their expectations
"The third way to enhance the customer experience is to throw surprises that exceed their expectations. Maybe you take a little bit off the bill, or maybe you throw a little something. Maybe you give them some little gift or a sample — do something that breaks them out of that transaction trance and makes them feel like, Wow, this is something special. This is not something I usually get. Be very deliberate about elevating their emotions."
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