Guga of GUGA FOODS on Breaking the Rules of BBQ and Social Media

Though he has amassed a big following of more than 10 million on social media, Gustavo Tosta — better known as Guga — did not plan on becoming the star of popular YouTube channels Guga Foods and Sous Vide Everything. But as he learned, rules are meant to be broken.

Watch now to learn about becoming a viral YouTube Creator, the power of content collaboration, and the cookbook “Guga: Breaking the Barbecue Rules”.

@gugafoods @sousvideeverything #gugafoods #guga #entrepreneur

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:

[02:39] - Guga's 2-Minute Drill

[07:11] - Entrance into Video Content Creation

[10:47] - Advice for Dealing with Brands

[15:20] - Collaborating with Mr. Beast

[21:52] - Guga: Breaking the Barbecue Rules cookbook

Guga is a Restaurant Influencer -

Due to life circumstances and location limitations, Gustavo “Guga” Tosta had to get creative when starting to tell his own story online.

“We posted the first video (on YouTube), got 20,000 viewers, and then immediately they wanted more. The audience kept asking for more, and then we just kept doing it over and over and over again.” says Guga to Shawn Walchef of That motivation sparked Guga to create the @GugaFoods channel, which has become one of the more popular YouTube channels with over 4 million subscribers.

One of the lessons Guga learned on his content journey was the importance of understanding one's value. In the early days of Guga Foods, he proactively reached out to brands and found that they were already aware of him. These interactions taught him a valuable lesson, one he wishes to share with young creators.

“You must value yourself because if you don't, no one else will. And it is so important that they understand that.” implores Guga. “Listen to me. You have a lot of value.”

Guga has compiled his unique story and recipes into a book entitled, "Guga: Breaking the Barbecue Rules”. In the cookbook, he chronicles his successes and failures, including the importance of seasoning a steak correctly and showcases his experiments with various cooking techniques like Sous Vide.

“My audience always says every single time: Guga, you have so many amazing videos. Can you just make one video with all your best videos? Can you just put all your knowledge in one thing? And I wish I could, but it would be a very boring video,” says Guga.

“But not in a book! Everything that I have learned throughout the years, doing crazy experiments, good and bad, has been put into this thing. It's literally my soul in there”

Guga's journey is an inspiring one that highlights the importance of creativity, passion, and persistence. With his new book and continued success on YouTube, Guga is sure to inspire and motivate future creators for years to come, all while providing great cooking tips and impactful collaborations.

Episode Links:

Guga Foods Website

Guga Foods TikTok

Guga Foods YouTube

BookGugaBreaking the Barbecue Rules

ABOUT GUSTAVO “GUGA” TOSTA:

Gustavo Tosta — who goes by the name Guga — has amassed a large following across social media platforms with creative cooking videos and strategic collaborations. His YouTube channels Guga Foods and Sous Vide Everything combine to reach over 6 million subscribers. Guga’s unorthodox path as a content creator, along with urging from fans to compile his greatest videos hits into a single video, sparked the motivation he needed to write “Guga: Breaking the Barbecue Rules”, a book that exposes his ups, downs, heart, and soul to its readers.

• Guga LinkedIn

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Guga, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing and branding, and how to show up where customers are engaging online.

• Published by Entrepreneur Media

• Produced by Cali BBQ Media

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