Elizabeth Chambers of BIRD Bakery on How to Expand in Business with Authenticity

Elizabeth Chambers of BIRD Bakery has seen the power of Smartphone Storytelling to connect with consumers while celebrating the importance of family and food. As a successful media personality, she has learned the best way to get your true story told is to tell it yourself. On your own terms.

Watch this interview with @elizabethchambers to learn about embracing hospitality in every moment, opening an international location, and building social media awareness

@calibbqmedia @birdbakery @entrepreneur

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:

[2:32] - Elizabeth Chambers' 2-Minute Drill

[5:44] - Elizabeth Chambers on Finding her Voice

[15:44] - Opening International BIRD Bakery location

[22:09] - Social Media Strategy

[29:34] - Balancing Business and Family

Elizabeth Chambers is a Restaurant Influencer -

Elizabeth Chambers (@elizabethchambers) of BIRD Bakery believes that every person entering her doors does so with purpose.

For her, each encounter with someone — online or in-person — is an opportunity to embrace a connection. So every interaction should be treasured as a gift.

“I believe everything happens for a reason. And I say every single person who walks in that door is meant to walk into your life. So are you going to receive that or are you going to ignore it? And that's your choice,” says Elizabeth Chambers to Restaurant Influencers host Shawn Walchef of Cali BBQ Media ().

Following three years living in the Cayman Islands, she sought a heartfelt way to extend her gratitude to the local community that provided a sense of peace to her and her family through a rough patch of life.

This aspiration to give back gave rise to the creation of BIRD Bakery, a venture dedicated to rekindling the love of homemade baked goods in a landscape dominated by mass-produced cupcakes.

Through her pop-up endeavors, Chambers encountered profoundly emotional reactions from patrons who rediscovered cherished memories in her confections. This journey culminated in a Hulu show chronicling the inception of BIRD Bakery.

Navigating the evolving terrain of the creator economy and social media landscape, the founder and owner of BIRD Bakery initially grappled with the pressure to maintain algorithmic relevance, a challenge familiar to many entrepreneurs.

However, her perspective underwent a transformation as she recognized the beauty and authenticity in stepping back a bit from social media.

Despite the potential loss of followers, she prioritized personal well-being over analytics.

While Elizabeth Chambers acknowledges the potential for bigger expansion, involving a team and investors, at present her bakery stands as a direct reflection of her values and personal journey. By exercising ownership over her online presence and business, she underscores the profound significance of aligning individual authenticity with entrepreneurial pursuits.

With multiple stores, BIRD Bakery’s renowned goods are just at the beginning of what it will become. And it will all be on Chambers' terms.

Episode Links

Elizabeth Chambers Instagram

Bird Bakery Online

Bird Bakery Instagram

ABOUT ELIZABETH CHAMBERS:

After working to replicate family recipes from her mother and grandmother, Elizabeth Chambers founded BIRD Bakery in 2012. Chambers’ grandmother ran a local catering company for many years in San Antonio. Following in those inspirational footsteps, Chambers first opened BIRD Bakery in San Antonio. BIRD Bakery has since spread to Dallas, Denver, and internationally to the Cayman Islands. The baking company has filled a niche in each local community for fresh, from scratch, nostalgic home-style offerings.

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Elizabeth Chambers, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

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