Devin Eichler of Crafty Cow on Building a Personal Brand for Business

Devin Eichler of Crafty Cow on Building a Personal Brand for Business

Devin Eichler, founder/CEO of Crafty Cow, understands that simplicity and relationships are keys to success — in-person AND online. Establishing a genuine connection with your audience is paramount in today’s digital age. Crafty Cow is finding a way to thrive in the competitive hospitality world.

Watch this interview to learn about streamlining restaurant operations with Toast, connecting with customers through personal branding, and learning to ask for help.

@calibbqmedia @entrpreneur @cratycowwi

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toasttab point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:

[01:51] - Devin Eichler 2-Minute Drill

[07:36] - Upgrading POS system at Crafty Cow

[09:27] - Learning about Smartphone Storytelling

[15:10] - What Does Digital Hospitality Mean?

[23:05] - The Power of Responding to Reviews

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Devin Eichler is a Restaurant Influencer -

It took time and effort for Devin to become a business content creator.

Devin Eichler initially struggled when it came to creating and posting video content on social media.

However, as a restaurant owner trying to grow his Craft Cow brand in Wisconsin and beyond, he recognized the power of Smartphone Storytelling in forging relationships with his customer base.

"The more we put ourselves out there and the more that we actually show who we are, we show who our staff is… That's what people want to see,” Devin tells Restaurant Influencers host Shawn Walchef of Cali BBQ Media ().

“That's how people get connected with you. That's how you grow your audience."

When he made the switch from Aloha to Toast POS, he experienced a transformative shift in his operations that not only streamlined his processes, but also empowered even his less tech-savvy managers. It simplified the entire business.

"We needed something that would work faster, something that we could update,” he explains about making his POS change. “Even our managers that aren't good with technology, they are able to use Toast so easily. It really saved our lives at that point."

Like many entrepreneurs, Eichler faced challenges he couldn't resolve on his own. What set him apart was his willingness to seek help and guidance. This crucial decision not only led to solutions for his problems, but also opened doors to unforeseen opportunities.

"Get curious. Ask for help.” he says. “Ask for help first. Once I started asking for help, so many doors opened that would have stayed shut if I just kept living in my own sadness and not trying to get better."

Devin Eichler's journey in the restaurant industry speaks to the importance of embracing change, leveraging technology, and connecting with your audience authentically.

Episode Links:

Devin Eichler Instagram

Crafty Cow Online

Crafty Cow Instagram

Crafty Cow TikTok

ABOUT DEVIN EICHLER:

Devin Eichler is the founder and one of the co-owners and operators of Crafty Cow. Eichler found his love for burgers growing up in Milwaukee, WI. While attending college, he also discovered a love for craft beer while working in restaurants as a college student. The two passions combined to form the idea behind Crafty Cow, which opened its doors originally in 2014. Now with three locations across Wisconsin, the team continues to build a loyal fan base by creating a welcome environment for all to enjoy Crafty Cow’s craft burgers, chicken sandwiches, and drinks.

Devin Eichler LinkedIn

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Elizabeth Chambers, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

• Learn more about Toast at