Restaurant Coach Chip Klose on How To Mastermind a Profitable Business

Chip Klose, restaurant consultant and host of the Restaurant Strategy podcast, is on a mission to redefine success in the hospitality industry. He does this by sharing actionable plans with mastermind clients to help them grow, while also helping them challenge the notion that success should be measured by grueling work hours.

Listen to this interview to learn about making 20 percent profit, social media as a business tool, and the Marketing Triangle. #restaurants #businesspodcast #entrepreneurship

@calibbqmedia @entrepreneur @chipklosecoaching

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Chapters:

[03:30] - Chip Klose 2-Minute Drill

[06:32] - Why Build a Mastermind?

[15:56] - Reimagining How to be a Profitable Restaurant Operator

[17:45] - The Process of Writing a Book

[35:48] - The Importance of Personal Storytelling

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Chip Klose is a Restaurant Influencer -

Chip Klose wants you to work smarter, not harder.

The restaurant coach and author champions the idea of achieving — and sustaining — an unprecedented 20 percent profit margin for businesses, while taking care of their employees and enhancing the overall restaurant experience.

“We don't have to be there at our restaurant all the time to be respected,” the founder of Chip Klose Creative shared with Restaurant Influencers show host Shawn Walchef of Cali BBQ Media ().

In his book, The Restaurant Marketing Mindset, Chip Klose (@chipklose) offers invaluable insights into marketing that stand the test of time. He emphasizes that modern marketing is not limited to current trends like social media.

Instead, Klose encourages his audience to adopt a mindset that transcends always-changing platforms and focuses on foundational principles.

One such principle is "The Marketing Triangle," which Klose preaches both in his writing and to his Mastermind groups. This triangle encompasses three parts: attraction, retention, and evangelism.

Klose says that these essential elements form the cornerstone of a restaurant's marketing strategy, guiding how to acquire customers, keep them coming back, and encourage them to spread the word.

“You've got to build a profitable business, and I want us all to be thinking in those terms. And it's not a dirty word. Profit is not a dirty word.”

Episode Links:

The Restaurant Marketing Mindset Book

Chip Klose Website

Chip Klose TikTok

Chip Klose Instagram

Restaurant Strategy Podcast

ABOUT CHIP KLOSE

Chip Klose, a New York City-based restaurant coach and Founder of Chip Klose Creative, has an overarching goal is to assist chefs and operators in the creation of more profitable restaurants. In his role as a restaurant coach, he has worked extensively with mastermind groups and various companies, offering expertise in areas such as menu costing and strategic positioning within the market. He is also the host of the Restaurant Strategy podcast, and a seasoned veteran of the hospitality industry, with over two decades of operational experience. He has been involved in the opening of Michelin-starred restaurants and collaborated with esteemed James Beard Award-winning chefs. Klose is a notable public speaker, delivering presentations on subjects including marketing, operations, and technology. He extends his knowledge as a guest lecturer at St. Joseph’s University, where he holds an MBA in food marketing.

Chip Klose LinkedIn

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Elizabeth Chambers, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST

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