Atul Sood of Kitchen United on the Power of Friendship in Business

Atul Sood, CEO of Kitchen United, places a unique emphasis on the power of friends as a driving force for both his personal and professional successes. For him, friendships have been pivotal in his career path and creating enjoyable workspaces.

Watch this interview to learn about the power of relationships, communicating with authenticity, and sharing your struggles with others.

@calibbqmedia @entrepreneur @kitchenunitedmix @atulnow

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Chapters:

[01:58] - Atul Sood 2-Minute Drill

[05:30] - Genesis of Hospitality for Atul Sood

[11:16] - Decision to Post More Content

[30:33] - Lessons Learned from Mismanaging Marketing

[36:07] - Ask for Help if you Need It

Atul Sood is a Restaurant Influencer -

“We'll be friends forever.” That notable quote from A.A. Milne’s “Winnie-the-Pooh” sums up how Kitchen United CEO Atul Sood approaches life and business.

Friendship is paramount to success, even more so in the social media era.

Atul Sood (@atulnow) places a unique emphasis on the power of friendships as a driving force for both his personal and professional success.

He “assumes friendship” upon first meeting someone. For him, friendships mean respect, trust, and love, while transcending the boundaries of work.

“When you work with your friends, it doesn't feel like work.” Atul Sood shares with friend and host Shawn P. Walchef (@shawnpwalchef) of Cali BBQ Media ().

“You can have intimate conversations about life choices and mistakes and ambitions, and you can share things that you generally don't share with people who you work with. And that's nice. That's the point of life to me."

Taking a step beyond conventional professional engagement, Atul Sood actively engages with his audience through social media. He shares insights not only about Kitchen United, but also about industry developments and personal experiences.

When interacting as a consumer, he intentionally leaves meaningful comments on posts, recognizing the importance of building relationships beyond the confines of his own content and adding value by doing so.

As he explains, “I engage outside of my wall, and that's important, too, because there are other people who are building content. And the way the algorithm works If I comment, it broadens the reach."

Episode Links:

Kitchen United Online

Atul Sood Instagram

Kitchen United Instagram

ABOUT ATUL SOOD

Atul Sood, CEO of Kitchen United, has an extensive and diverse background that spans from entrepreneurship to the C-Suite for McDonald’s. His twists and turns also include stops in Wall Street and founding Oventio, a big data company, which he eventually sold. He co-founded Kitchen United in 2016 and also served as the company’s Chief Business Officer prior to being named Chief Executive Officer in September 2023. Sood also serves as an active advisor to the Keller Center for Entrepreneurship at Princeton University and Tigerlabs. Sood attributes his career success to the power of friendship and his ability to create authentic connections through openness and sharing.

Atul Sood LinkedIn

ABOUT RESTAURANT INFLUENCERS:

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Elizabeth Chambers, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

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