This Popular Brewing Company Tapped Into New Revenue Streams With Consumer Packaged Goods

Tiago Carneiro and his Novo Brazil Brewing Co. have tapped into new revenue streams by bringing their food and drink brands to customers — whether that’s at a grocery store, local sporting events, or in a traditional restaurant setting.

Watch now to learn about expanding your business model, selling packaged goods, and having big ambitions.

#entrepreneur #novobrazil #benovo

@calibbqmedia @entrepreneur @pressedjuicery

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toasttab point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.

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Chapters:

[01:57] - Brazil was the Beginning

[04:37] - Opening a Brewery in the US

[08:43] - Starting a Kombucha Company

[19:49] - Alternative Revenue Streams

[26:11] - Restaurant Technology Story

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Episode Links:

Novo Brazil Brewing Company

NOVA Easy Kombucha

Watch More Shawn Walchef at Novo Brazil

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Restaurants can think OUTSIDE the box by putting their products INSIDE a box.

“It’s really important that the customer, they can have you in their home as well,” Novo Brazil Brewing Company founder Tiago Carneiro told Shawn Walchef of Cali BBQ Media () when touring Novo’s canning facilities in San Diego.

Tiago uses point of sale technology like Toast to track sales trends at his restaurant locations to see which products are selling more and why. Then the best-sellers can end up being offered in other locations like at a local market, stadium, or other spots.

There are few industries harder to survive in than the restaurant biz. Knowing how to create alternate revenue streams like producing consumer packaged goods for your business is an important part of diversifying your income stream.

“Make it real, make it your own brand, your DNA, your soul,” Tiago advises anyone jumping into alternate revenue streams for a restaurant brand. Then the consumer will understand (your story) and will buy it.”

ABOUT NOVO BRAZIL —

Founded by the Carneiro family, Novo Brazil Brewing Company is an international, award-winning brewery based in Southern California and guided by its Brazilian soul. Perched in Chula Vista, the brewery thrives on its unique beer lifestyle, aptly represented in the brand’s colorful accents, masterful aromas, and thoughtful flavor compositions. Complete with an eye-catching tasting room brushed in a Brazilian-influenced aesthetic, Novo has become a sought-after name in the California beer market.

Tiago Carneiro LinkedIn

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Stratis Morfogen, Chris Comparato, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

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