How To Build a Nourishing Brand and Community With Social Media Storytelling

With a family legacy steeped in courage, Dawn Kelly becoming an entrepreneur was almost inevitable.

As the founder/CEO of The Nourish Spot, a healthy food and smoothie destination in New York City, Kelly's entrepreneurial journey began with big dreams.

After an extensive career in the corporate communication space, the realization of her potential as a businessperson took a significant turn during her participation in the Goldman Sachs 10,000 Small Businesses program.

Watch now to learn about her entrepreneurship journey, building on a family legacy, and creating community through social media.

#entrepreneur #thenourishspot #healthyliving

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Chapters:

[02:44] - What is The Nourish Spot?

[11:21] - Early Days of Business

[14:25] - Dawn Kelly’s Social Media Journey

[18:58] - Finding Voice on LinkedIn and Instagram

[26:16] - Answered Prayers

Episode Links:

The Nourish Spot Online

Dawn Kelly Instagram

The Nourish Spot Instagram

The Nourish Spot LinkedIn

Dawn Kelly LinkedIn

Goldman Sachs 10,000 Small Businesses

Takeaways:

Big Dreams, Small Business - Dawn Kelly has always been a big dreamer. However, stepping out into entrepreneurship can be different. As she studied and grew in her business acumen, the proverbial light came on when she took part in a small business program from Goldman Sachs.

A Legacy of Courage - Entrepreneurship requires courage. Luckily for Dawn Kelly, her grandfather, a military veteran, and mother provided with that in spades as a child. She took those lessons with her into adulthood and, later, into small business ownership.

Social Media for Building Community - Social media has been beneficial for Dawn Kelly. As a proponent of picture taking and capturing moments, Kelly sees Instagram and LinkedIn, specifically, as vehicles for her storytelling journey.

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ABOUT DAWN KELLY—

Dawn Kelly is the Founder and CEO of The Nourish Spot in New York. After being unceremoniously laid off from her corporate job in 2015, she started The Nourish Spot, a fresh and healthy cold pressed juice, smoothie, and salad bar. with her daughter in 2016. Through the business, she is able to use her personal experience with reclaiming her health to help others in the community do the same.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

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