Ditch The Elevator Pitch. Your ‘Ghetto Country Brandmother’ Has Spoken.

Phyllis Williams-Strawder, affectionately known as the “Ghetto Country Brandmother,” is a visionary consultant with a mission to transform business branding practices. She shares her uncommon, yet caring approach, to brand building via books, social media, and the Brandma’s House Show.

Watch now to learn about branding in the restaurant industry, empowering your business, and how to own your crazy.

#entrepreneur #personalbranding #Brandma #branding

Chapters:

[01:59] - Building a Personal Brand

[07:17] - Deciding to Close the Restaurant

[12:02] - Formation of Ghetto Country Brandmother

[21:53] - Solving the Personal Branding Problem

[28:38] - Leaning into Your Crazy

[31:44] - Two-Word Branding Kit

Sponsored by Toast AllIn1 Restaurant POS

Episode Links:

Ghetto Country Brandmother Online

Ghetto Country Brandmother Instagram

Ghetto Country Brandmother YouTube

Phyllis WilliamsStrawder LinkedIn

Phyllis WilliamsStrawder Book

Phyllis WilliamsStrawder on Digital Hospitality podcast

Takeaways:

The Importance of Branding - As a former restaurant owner and current consultant, Phyllis Williams-Strawder has an intimate understanding of the gap that occurs in restaurant branding. The Brandmother is on a mission to correct that by helping her “Brandbabies” become Brand Leaders.

Elevator Pitches Aren’t the Answer - Phyllis Williams-Strawder places priority on branding and storytelling over pitching products. For her, an elevator pitch is not the catch-all fix that many entrepreneurs think that it is. Being able to have a conversation about your brand is more important.

Owning Your Crazy - Being yourself is essential to branding. Phyllis Williams-Strawder encourages those she coaches to “own their crazy”, which means to display extreme authenticity at all times.

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ABOUT PHYLLIS WILLIAMS-STRAWDER —

Phyllis Williams-Strawder, better known as the Ghetto Country Brandmother (@gcbrandmother), is an author, brand strategist, and Podcast host. Her no-nonsense approach to helping companies build their brands. She is unapologetic, yet empathetic. Prior to consulting, Williams-Strawder spent time as a restaurant owner and educator. She and her husband Neil, a social media powerhouse (@RealBigmista) in his own right, work in tandem to bring authenticity to the space and encourage others to do the same.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

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