She Started Sharing Her Kids' Lunches on TikTok and Now Reaches Millions

Sulhee Jessica Woo — known as the Bento Box Queen — catapulted to viral fame by sharing her simple, yet beautifully crafted, DIY bento-style lunches on social media, capturing the hearts of millions with her loving and creative touch.

Launching her TikTok account in January 2020, Jessica amassed over 6.5 million followers who eagerly watch her mix of cooking ideas, DIY ideas, family fun, beauty, and lifestyle content.

Watch now to learn about making social media content with her children, how to best use TikTok, and building a community in the creator economy.

#entrepreneur #restaurantinfluencers #jessicawoo #tiktok #bentobox

Chapters:

[01:26] - New Cookbook Reveal

[05:07] - Creating Content for Children

[07:35] - Aha! Moment that Led to TikTok

[16:58] - Deciding What Goes Into a Cookbook

[20:26] - Invited to the Tom Brady Roast

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Episode Links:

Jessica Woo Online

Jessica Woo Instagram

Jessica Woo TikTok

Jessica Woo YouTube

Let’s Make Lunch Book

Takeaways:

Creating Content with Her Children - Jessica Woo made a conscious decision to involve her children in her content, which added a personal and relatable touch. This decision not only enriched her content but also allowed her to share her family life with her audience, creating a deeper connection.

Using TikTok - Woo experienced an "aha moment" when she noticed the potential of TikTok for sharing everyday activities, which fit more closely to her desired posting style. The simplicity and relatability of her TikTok content has resonated with a broad audience.

Building Community in the Creator Economy - Jessica Woo emphasizes the importance of building a community in the creator economy. By engaging with her audience across multiple platforms (YouTube, TikTok, Instagram) she created a robust and supportive community that opened up various opportunities, including the publication of her cookbook and an invitation to the Netlflix Tom Brady roast.

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ABOUT SULHEE JESSICA WOO –

Originally from LA’s Koreatown but native to Las Vegas, Sulhee Jessica Woo, a mother of three, has recently achieved massive success as a viral lifestyle content creator. Since going full-time in 2020, she has amassed over 6 million followers across various platforms, where she shares cooking and lunch videos mixed with DIY projects, family fun, beauty tips, and lifestyle clips.

Jessica's creative drive extends beyond her online presence, as she owns two small businesses: Booshkababe, a digital art studio, and Love Juliet, which offers handmade accessories. Residing in Las Vegas with her three daughters, Adeline, Maxine, and Olive, her boyfriend David, and their two chihuahua mix puppies, Jessica’s content often features her family’s love of food and dining. Her videos, inspired by her children’s enthusiasm for TikTok, have brought her immense popularity, with her first viral video in February 2020 garnering over 21 million views. Jessica’s heartfelt and creative approach has touched many lives, earning her messages of gratitude and admiration from viewers who find comfort and inspiration in her videos.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media