This Coffee Company CEO is Leading a “Bad Ass” Experiential Brand

CEO Scott Snyder's journey with Bad Ass Coffee of Hawaii began as a mission to help the brand regain its footing, but it quickly evolved into a larger vision. Brought in to assist with turning operations around, he soon saw the incredible potential the brand held.

Watch now to learn more about revamping Bad Ass Coffee of Hawaii, building an experiential brand, and marketing to a diverse fanbase.

Chapters:

[01:42] - Why Bad Ass Coffee?

[08:49] - Bad Ass Coffee’s Brand Story

[17:43] - Business of Coffee vs. Food

[19:57] - Marketing “Horror” Stories

[25:06] - Lessons Learned in Digital Marketing

[28:29] - Scott Snyder’s 5-Year Plan

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

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Episode Links:

Bad Ass Coffee of Hawaii Online

Bad Ass Coffee of Hawaii Instagram

Bad Ass Coffee of Hawaii Merch Shop

Scott Snyder LinkedIn

Takeaways:

Building Bad Ass Coffee - Scott Snyder was brought in as CEO to help Bad Ass Coffee turn things around. After understanding the opportunity that Bad Ass presented, he and team acquired the assets and created a plan to take the brand, which already has a great name, product, and reputation, to new heights.

An Experiential Brand - Despite having an overarching brand theme, each Bad Ass Coffee franchise has a bit of a unique feel. For Scott Snyder, it was important and intentional that the brand provide customers with an experience that tells both the story of the Hawaiian based coffee, but also one that is an ownable truth to the various locations.

Building a Fanbase with a Diverse Audience - Bad Ass Coffee has been able to touch coffee fans of multiple ages and incomes. With a diverse fanbase, Scott Snyder leaned on his digital marketing experience to ensure that the brand is marketing an efficient message to the correct sector with a goal to increase the customer base, instead of simply a cult following.

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ABOUT SCOTT SNYDER —

With over 35 years of unmatched experience as a business owner, executive, and award-winning marketing strategist, Scott has a proven track record of turning emerging brands into industry leaders and rejuvenating established ones. His strategic expertise has driven the success of nearly 40 brands in the food and beverage sector, including well-known companies like Chipotle, Jamba Juice, and Jimmy Johns. Before fully stepping into his current role, Scott acted as a consulting CEO for Bad Ass Coffee of Hawaii and founded Xylem Digital, a leading digital marketing firm.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media