Elevator Pitch Meltdown: Watch the Moment That Broke This Entrepreneur's Brain

On Entrepreneur Elevator Pitch, our board of investors has all kinds of questions for contestants, digging into their costs, marketing strategies and sales traction (or lack thereof). They’re looking for entrepreneurs who can think on their feet and know their products and audiences. As Marc Randolph, co-founder of Netflix and an Elevator Pitch investor put it, "when you're making your pitch, I want you to tell it, not sell it. Sure, describe your product, but I'm not your customer — I'm an investor. I want to know that other people are going to like it. I want to know how that's going to make my investment profitable. And most importantly, I want to see that you have the chops to make your business work."

This week, our contestants are: Khalid David, founder of TracFlo, an online platform that provides a central location to input, track and approve changes to project costs for subcontractors, general contractors, designers and owners; Seena Chriti, founder of Paktli Foods, gluten-free, organic puffed quinoa and ancient grain snacks; and Jasmine Johnson, founder of Parent Co, innovative electric outlet covers for baby childproofing.

Our Entrepreneur Elevator Pitch investors are: Marc Randolph, co-founder and first CEO of Netflix, master of scaling; Kim Perell, CEO of 100.co, serial entrepreneur and investor; and Dhani Jones, former NFL player and serial entrepreneur.