This Sponsorship Expert Cracked the Code on Brand Deals—And Most Creators Are Doing It Wrong

Justin Moore didn’t just build a career in content creation, he built a playbook for making money. After years of landing brand deals with his wife, he saw most creators making costly mistakes. He wrote Sponsor Magnet to help them pitch better, secure partnerships, and get paid what they’re worth.

Watch now to learn how to perfect a pitch, what brands care about, and why storytelling is one of the most prized commodities.

Sponsored by:

• TOAST AllIn1 Restaurant POS

Chapters:

[02:41] - Fear of Writing The Book

[12:20] - Business Creator Economy

[13:43] - The Pitch To Brands

[28:00] - Trade Show Secrets

[32:00] - Agency To Education

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

Justin Moore LinkedIn

Justin Moore Newsletter

Justin Moore Instagram

Justin Moore X

Sponsor Magnet

Sponsor Games

Key Takeaways:

Finding Fulfillment in Teaching: After years of running an agency, Justin Moore realized his true passion was educating creators. Now, he’s focused on helping them succeed.

Pitching with Purpose: Moore believes the best way to secure brand deals isn’t about follower count or flashy media kits, it’s about understanding what brands need and positioning yourself as the solution.

Power of Long-Term Brand Deals: Success in sponsorships isn’t about one-off transactions. Moore teaches creators to focus on long-term partnerships that grow over time.

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ABOUT JUSTIN MOORE —

Justin Moore is a Sponsorship Coach who has generated over $5 million in brand partnerships. As both a full-time creator since 2014 and former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book "Sponsor Magnet," Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals, with a mission to help creators, big and small, land 1 million paid sponsorships.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media