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A Loyal Customer Asked Him to Cater One Event — Now He Runs a Well-Known Catering Brand

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April 29, 2025

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YouTube Description

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Sebastien Centner is the founder of Eatertainment, a hospitality company known for executing high-end events. After stumbling into catering, he built the company on what he calls the 5 Percent Rule. Today, he leads one of Canada’s top catering brands alongside his wife Sheila.

Watch now to learn about the 5 Percent Rule, the creative partnership with his wife, and delivering more than what’s on paper.

Sponsored by:

• TOAST AllIn1 Restaurant POS

Chapters:

[02:58] - The 5 Percent Rule

[04:56] - Falling Into Catering

[11:08] - Lessons Learned In Marketing

[19:14] - Working With His Wife

[25:30] - Cultivating Relationships

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

Sebastien Centner LinkedIn

Sebastien & Sheila Website

Sebastien Centner Instagram

Sebastien & Shelia Instagram

Sheila Centner

Eatertainment Website

Eatertainment LinkedIn

Eatertainment Instagram

Key Takeaways:

5 Percent Rule: Sebastien Centner built his brand around the idea that the last few unexpected details are what truly elevate an experience. While quality food and service are standard, it’s the final 5 percent that makes it memorable.

Early Mistakes Fueled Long-term Growth: Sebastien Centner was first asked to cater by a regular bar customer. He thought it would be easy, but the event was a challenge that pushed him to improve—and eventually turn catering into his full-time business.

Respect & Balance Power Business: Sebastien and his wife, Sheila, have created a strong personal and professional partnership. Her creative instincts and willingness to challenge him have helped shape the direction and success of the business.

***

ABOUT EATERTAINMENT —

With over 30 years of experience, Eatertainment has established itself as a top Toronto event and catering company. Known for delivering innovative solutions tailored to each client’s vision, the team brings creativity, precision, and passion to every event. Eatertainment’s talented chefs craft menus that artfully combine locally sourced ingredients with global culinary inspiration—ensuring every dish delights in both flavor and presentation. Whether it’s an intimate gathering or a large-scale corporate affair, Eatertainment manages every detail—from décor to logistics—with seamless execution and exceptional care.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

Guests & Subjects Covered

Now He Runs a Well-Known Catering BrandSebastien CentnerPercent Rule TodaySheila WatchPercent RuleAll-In- Restaurant POS ChaptersFalling Into CateringLessons Learned In Marketing

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