Giada De Laurentiis is Building Something Bigger than TV with Huge Multi-Year Amazon Studios Deal

Giada De Laurentiis is an Emmy Award–winning chef and founder of Giadzy, a lifestyle brand that blends Italian tradition with entrepreneurial vision. With a new Amazon Studios deal and a curated product line, she’s creating an innovative platform that celebrates food, culture, and community.

Watch now to hear how Giada turned a two-minute demo into a two-decade career, why she’s all-in on content and commerce, and what she’s building next with Amazon.

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Chapters:

[06:55] – Her Grandfather’s Food Hall

[13:15] – Landing Everyday Italian

[17:00] – Opening Her Las Vegas Restaurant

[26:00] – Building Giadzy

[30:05] – Connecting Content and Commerce with Amazon

Episode Links:

GIADI In My Kitchen on Amazon Prime

Giadzy Instagram

Giada De Laurentiis

Giada De Laurentiis Instagram

Giada De Laurentiis Facebook

The Cromwell

Pronto By Giada

Key Takeaways:

Heritage Can Power a Modern Brand: Giada De Laurentiis draws from her Italian roots and family legacy to shape Giadzy, blending tradition with today’s creator economy.

Content and Commerce Work Together: Through her partnership with Amazon, Giada is linking shows, products, and storytelling to build a seamless lifestyle brand experience.

Success Doesn’t Need a Master Plan: Giada never set out to be a TV star or entrepreneur—but by following her instincts, she created a career that redefined what a chef can be.

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ABOUT GIADA DE LAURENTIIS —

Giada De Laurentiis is the Emmy award winning television personality of Food Network’s Everyday Italian, Giada at Home, Giada’s Weekend Getaways, Giada In Paradise, Giada In Italy, Giada’s Holiday Handbook, Giada Entertains, Giada On The Beach, a judge on Food Network Star and Winner Cake All, a NBC Today Show contributor, and a successful restaurateur with restaurants GIADA and Pronto by Giada in Las Vegas, as well as GDL Italian in Baltimore. She is the author of nine New York Times bestselling cookbooks, including her most recent, Giada’s Italy, in addition to her children's book series, Recipe for Adventure. Giada launched the lifestyle and e-commerce platform, Giadzy.com in 2017, which showcases new recipes, entertaining and travel tips, and videos, along with a range of kitchen products.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

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