How US Foods Turned Their Massive Fleet of Trucks into Rolling Billboards for Success

At the National Restaurant Association Show, Diane Hund (Chief Marketing Officer at US Foods) revealed how the company’s marketing strategies, including consistent truck branding and authentic human touch points, help build trust and loyalty across more than 250,000 restaurant and foodservice operator partners nationwide.

Watch now to learn how US Foods’ team brings its brand to life, why brand consistency matters, and the ways AI is transforming menu design and marketing for restaurants

Sponsored by:

• TOAST AllIn1 Restaurant POS

Chapters:

[04:15] - Wrapping US Foods Trucks: A Visual Story

[07:30] - The Vegas Food Show Experience

[09:00] - AI-Generated Menus and Visuals

[10:45] - Supporting Women in Hospitality

[12:00] - Advice for Restaurant Operators

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

Diane Hund LinkedIn

US Foods Online

US Foods LinkedIn

US Foods YouTube

US Foods Instagram

US Foods Facebook

Food Fanatics Las Vegas

Key Takeaways:

Brand Consistency Matters More Than Ever: US Foods shows how even something as simple as truck branding can become a powerful, consistent billboard that builds trust and accountability across the company.

Human Touch Drives Restaurant Success: Diane Hund emphasized that behind every marketing campaign and digital strategy are real people, including sales reps, specialists, and drivers, who are the true face of the brand and make each customer interaction meaningful.

AI-Powered Menus Elevate the Experience: US Foods is using AI-generated visuals to help restaurants quickly design menu items that match their brand, ensuring menus are not just profitable but also visually compelling and on-brand.

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ABOUT DIANE HUND —

Diane Hund is Senior Vice President and Chief Marketing Officer of US Foods, serving in the role since 2018. In this role, Ms. Hund leads US Foods’ corporate, field and digital marketing activities. This includes all of the elements that enable the US Foods brand promise of “We Help You Make It” to come to life through our various products, programs and brands. Ms. Hund joined US Foods as VP Corporate Marketing in 2016 from Essendant, a wholesale distribution company, where she led the marketing efforts for the company’s Business and Facility Essentials Division as Vice President, Marketing and Corporate Brand, serving in the role from 2013 to 2015. Ms. Hund has also held marketing leadership roles with a variety of both B2C and B2B companies such as Danaher, Boise Cascade (OfficeMax), Rust-Oleum and Ball Horticultural Company.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media