How Elvira Built a Brand To Die For
October 8, 2025
606
20
2
3.63%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Entrepreneur Episodes Around October 8, 2025
See what was published immediately before and after this episode.
21:17Now PlayingHow Elvira Built a Brand To Die For
YouTube Description
as posted by the channelCassandra Peterson (aka Elvira, Mistress of the Dark) joins Dan to pull back the coffin lid on her 45-year reign as the queen of Halloween. She shares how The Groundlings and a one-off local TV gig turned into her pop culture empire, why embracing her alter ego became her greatest business decision, and how she spends Halloween.
Elvira also talks about her new cookbook "Elvira's Cookbook from Hell" (spoiler: it includes Cheese Whiz and crushed potato chips), her autumnal gin, and her friendship with Pee-wee Herman. From reframing Hollywood typecasting to becoming a brand that defines a holiday, Elvira proves that success sometimes means leaning all the way into what makes you different—even if it’s spooky.
Follow us on social media:
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.