His Restaurants Won Awards. His Non-Slip Shoes Changed the Industry. Here’s How He Did Both.

Daniel Shemtob, winner of Food Network’s Great Food Truck Race and founder of The Lime Truck and Snibbs, has built a career that bridges hospitality and innovation. From food trucks to footwear, he’s turned real kitchen experience into products and businesses that serve the people behind the line.

Watch now to learn about building The Lime Truck from the ground up, turning a kitchen injury into innovation, and finding purpose in helping others rebuild.

Sponsored by:

• TOAST AllIn1 Restaurant POS

Chapters:

[03:03] - The Palisades Fire That Changed Everything

[06:44] - Turning Loss Into Action and Service

[11:01] - Why He Started Snibbs After a Kitchen Injury

[15:17] - Live Snibbs Feedback from Cali BBQ’s Steven Swiderski

[21:44] - Winning Food Network’s Great Food Truck Race

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

Daniel Shemtob

Daniel Shemtob LinkedIn

Daniel Shemtob InstagramInstagram

Daniel Shemtob X

Snibbs LinkedIn

The Lime Truck

The Lime Truck Instagram

Key Takeaways:

Turning Setbacks Into Service: After losing his home in the 2025 LA fires, Daniel Shemtob turned tragedy into action, volunteering with World Central Kitchen and using Snibbs to support workers in need.

From Food Truck to Footwear: The Lime Truck’s Food Network victory launched Shemtob’s career, but a kitchen injury inspired his next big idea, creating Snibbs, the world’s most comfortable non-slip shoe.

Designing for the People Behind the Line: Drawing on his own years in hospitality, Shemtob built Snibbs to elevate workers who spend their days serving others, blending innovation, empathy, and real-world experience.

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ABOUT DANIEL SHEMTOB —

Daniel Shemtob is a chef, entrepreneur, and founder of multiple award-winning ventures across food and fashion. He launched The Lime Truck, winner of Food Network’s Great Food Truck Race, before opening Hatch, LA Weekly’s “Best Yakitori Restaurant.” In 2020, he expanded into footwear with Snibbs, now recognized as the world’s most comfortable non-slip shoe, trusted by more than 150,000 workers worldwide. A proud Vistage member and community advocate, Shemtob champions hospitality and entrepreneurship through initiatives like Sole Support and Snibbs’ giveback program, all built on a career defined by creativity, resilience, and service.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media