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How did Insomnia Cookies come to be?

Posted

February 4, 2026

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Nobody knows what it really takes to create a massive cookie brand — except Insomnia Cookies founder Seth Berkowitz.

From bulk Costco runs to burnt cookies, running a one-man brand only lasted so long before he realized he had a real business.

Check out more from How Success Happens on entrepreneur.com.

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Insomnia CookiesSeth Berkowitz FromHow Success Happens

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How did Insomnia Cookies come to be? · Entrepreneur · Sentinel