How to Use Press & PR to Grow Faster Without a Big Budget
February 4, 2026
334
18
5.39%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Entrepreneur Episodes Around February 4, 2026
See what was published immediately before and after this episode.
37:59Now PlayingHow to Use Press & PR to Grow Faster Without a Big Budget
YouTube Description
as posted by the channelPublicity isn’t just an ego boost — it’s one of the most powerful growth engines founders can tap into.
On February 3rd at 2:00 PM ET, join Annie Scranton, Founder & CEO of Pace PR, for a tactical session on “earned media,” which is brand coverage and exposure that happens organically, not with an ad buy.
During the workshop, you’ll learn why earned media is more persuasive than advertising and how it compounds value over time, building your customer base and strengthening your brand authority.
In this workshop, you’ll learn:
- Why earned media is every founder’s advantage.
- How press coverage drives credibility, SEO, GEO, sales and partnerships over time.
- Why earned media is often more persuasive than paid ads, especially for early-stage businesses.
- The 5 foundational elements of a successful PR strategy.
- How to pitch like a publicist — even if you’re a founder with no PR budget.
PR isn’t only for big brands. This session will teach you how to use earned media to boost your business at any stage.
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.