She Helps Restaurant Win on YouTube. Here’s What Most Operators Still Get Wrong About Content.

Farah Shirzadi helps restaurant brands grow through YouTube and digital content. Working at the intersection of hospitality and media, she focuses on turning storytelling into discovery, engagement, and real-world traffic.

Watch now to learn how restaurants can win on YouTube, why content drives discovery, and what most operators still get wrong.

Sponsored by:

• TOAST AllIn1 Restaurant POS

Chapters:

[02:10] - Why YouTube Is Different

[06:05] - How Restaurants Should Get Started

[09:05] - What Restaurants Can Learn From Fallow

[10:30] - SEO, Metadata, and Getting Found

[14:10] - Turning Content Into Real Customers

SPONSORS:

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

• Toast AllIn1 Restaurant POS

Episode Links:

Farah Shirzadi LinkedIn

Restaurant Influencers Google Summit

Key Takeaways:

Content Drives Modern Discovery: Farah Shirzadi emphasizes that platforms like YouTube are not just marketing channels but discovery engines, helping restaurants reach new audiences before they ever walk through the door.

Long-Form Builds Real Connection: Short clips grab attention, but longer-form content is where brands build trust, tell deeper stories, and turn viewers into loyal guests.

Consistency Beats Perfection: Winning on content is not about going viral. It is about showing up regularly, refining your voice, and building momentum over time.

***

FARAH SHIRZADI —

Farah Shirzadi, Strategic Partner Development Manager, Travel & Local Search at Google, focuses on helping restaurant brands grow through storytelling, content, and digital strategy. Working at the intersection of hospitality and media, she connects brands with modern consumers across platforms like YouTube and social. She is known for translating brand identity into compelling content that drives awareness, engagement, and loyalty for restaurant operators.

ABOUT RESTAURANT INFLUENCERS —

Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media

Produced by Cali BBQ Media