Entrepreneur
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Meet BRCĒ: The Shoelace Brand on a Mission to Become a Household Name
Posted
June 25, 2026
Views
112
Likes
3
Engagement
2.68%
June 25, 2026
112
3
2.68%
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2:30Now PlayingMichigan State grads Madhav Aggarwal and Tanvi Gadamsetti got tired of shoelaces that wouldn’t stay tied—so they created a better solution. BRCĒ uses patented micro-ridge structures woven into the lace fibers to keep shoes tied all day, no double-knotting required.
At Chase for Business Experience Detroit event, the founders share their startup journey and what it takes to turn a simple fix into a brand everyone knows.
Brought to you by Chase for Business.
JPMorgan Chase Bank, N.A. Member FDIC.
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