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NewJeans Split From K-Pop Agency Ador; HYBE Loses $423 Million In Value | WATCH

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November 30, 2024

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K-pop band NewJeans call emergency press conference, announce separation from their label Ador. Ador is a sub-label of the K-pop giant HYBE. The NewJeans move has cost Hybe nearly half a billion dollars. The agency saw its market capitalisation drop by over $423 million post announcement. NewJeans, formed in 2022, announced exit from Ador citing breach of contract by agency. The conflict stems from allegations in April, involving Ador's then-CEO Min Hee-jin. Watch-

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NewJeans Split From K-Pop Agency Ador; HYBE Loses $423 Million In Value | WATCH · Etimes · Sentinel