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FIFA Backs Down As Gianni Infantino Halts Controversial $4.2 Billion World Cup Sale Plan
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August 1, 2026
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August 1, 2026
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6:03Now PlayingFIFA has dramatically backed away from its controversial plan to sell a stake in the World Cup after a fierce backlash exposed deep divisions across global football. The governing body had aimed to raise up to $4.2 billion by selling roughly 20% of a new commercial entity that would have held major World Cup revenues, but FIFA president Gianni Infantino has now confirmed the project will not proceed. The proposed deal faced opposition from UEFA, CONCACAF and the Asian Football Confederation, turning it into a major test of Infantino's leadership ahead of FIFA's next presidential election. Here's why the World Cup sale collapsed and what it means for football's most valuable tournament.
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