Farm Like a Lunatic with Joel Salatin
@farmlikealunatic·135K subscribers·560 videos
Pastured Pork Session 16: Niche Pork
Posted
May 5, 2026
May 5, 2026
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8:34Now PlayingIs your goal to sell the most exclusive, top-world-class differentiated pork?
In this session, farming pioneer Joel Salatin explores the rewarding but challenging "niche pork opportunity," focusing on how to offer a credible alternative to Concentrated Animal Feeding Operations (CAFOs). He encourages exploration of different niches—from rare breeds to specialty diets and ethnic processing—but warns that differentiation must substantially justify the higher price tag. Joel emphasizes understanding your market share, as only a small percentage of customers will pay the highest prices, and that high-end products require sophisticated marketing to convey value.
Key takeaways:
Differentiation must be substantial to justify higher prices for niche pork products.
Niche markets, such as those for rare breeds, are small and require sophisticated messaging to succeed.
Specialty diets (e.g., whey-finished) and ethnic processing are effective ways to "niche your niche" and diversify income.
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